Why a Mobile-Friendly Website Is Non-Negotiable

Picture a customer standing in a parking lot, searching for a lunch spot, a tire shop or a nail salon nearby. They're on their phone, in a hurry, and they'll pick whichever website gets them an answer fastest.

Google ranks the mobile version of your site

Google looks at the mobile version of your website first when deciding how to rank it. A site that only works well on a desktop computer is at a disadvantage before anyone even visits.

What "mobile-friendly" really means

• Text is readable without zooming.
• Buttons are big enough to tap with a thumb.
• Your phone number and address open the dialer and maps.
• Menus are simple and easy to open.
• Pages load in a couple of seconds, even on cellular data.
• Nothing spills off the side of the screen.

Check your own site in two minutes

Open your website on your phone and try to do the three things customers do most: find your phone number, see your services or menu, and contact or book. If any of those takes more than a couple of taps or needs zooming, it's costing you customers.