12 Free Ways to Promote Your Small Business Website

A website only works when people see it. The good news: some of the most effective promotion costs nothing but a little time. Pick three of these and start this week.

Get found

1. Link it from your Google Business Profile. This is the single biggest source of local website visits.
2. Add it to every social profile. Facebook, Instagram, TikTok, LinkedIn, Nextdoor. Put the link in your bio, not just one post.
3. List your business in free directories. Yelp, Bing Places, Apple Business Connect, Angi, Houzz, The Knot: whatever fits your industry.

Use what you already have

4. Put it on everything printed. Business cards, invoices, receipts, flyers, yard signs, vehicle magnets.
5. Add it to your email signature. Every email you send becomes a tiny ad.
6. Use a QR code in your shop. On the counter, in the window, on menus. People scan them out of habit now.
7. Mention it in your voicemail greeting. "You can also book online at…"

Give people a reason to visit

8. Share before-and-after photos on social media and link back to your gallery page.
9. Run a website-only offer. "Book online this month and get 10% off" gives people a reason to click.
10. Answer common questions on your website (an FAQ section), then point people there when they ask by text or DM.

Get others to share it

11. Swap links with neighboring businesses. A florist and a wedding photographer, a gym and a smoothie shop, a realtor and a cleaner.
12. Ask happy customers to share. Word of mouth is still the strongest marketing there is; make it easy by sharing your link with them.