Simple Email & Text Marketing for Local Businesses

It costs far more to win a new customer than to bring back an existing one. Email and text messages are the simplest way to stay top of mind, and they work for every kind of local business.

Build your list the honest way

• Ask at checkout: "Want us to text you when we have openings or specials?"
• Add a sign-up note to your website's contact page.
• Collect emails when people book or request a quote, with their permission.

What to send

• Reminders: "It's been six weeks since your last cut. Want to book?"
• Seasonal tips: a landscaper's spring checklist, an HVAC tune-up reminder before summer.
• Offers: slow-day specials, holiday promotions, referral rewards.
• News: a new service, a new team member, new hours.

How often?

Once or twice a month is plenty for email. Texts should be rarer and more useful. Every message should be worth opening.

Always link back to your website

Every email and text should point to one clear action on your website: book, call, see the new menu, or view the offer. Your website is where people make the decision.